Web Design 2: Competitors Website with Analysis

http://www.sdc.com.sg/future.php

Treatment and Design

        1). Less Information in main page

        2). Navigation quite confusing, easily lost, not focused navigation

        3). Nice sliding interfaces with Jquery/flash

        4). Logo is quite catchy, contrast is there

        5). Good quotes place on the left side.

        6). Nice color pick for each slides

Font System

         Calibri size 11

Art Direction

         Created for those adult people 16 and above, working already. Really doesn't created for children.
         Color combination cool and warm.

http://www.discoverycube.org

Treatment and Design

        1). Information given nice, a little bit too much. Designed in a grid way.

        2). Navigation pretty obvious. But the sub navigation showed by capital letter which make less readable.

        3). Nice sliding interfaces with Jquery, also can be controlled by scrolling mouse

        4). Logo is outstanding

        5). Flow is there

        6). Overall using cool color

Font System

        Information of product using Calibri 11pts.

Art Direction

        Created for those kid to adult (9-46), the using of images is equal with text. Kid will not easily get bored.

http://www.science.edu.sg/Pages/SCBHome.aspx

Treatment and Design

         1). Information given just nice. By using grid system.

         2). Navigation obvious. No sub-category, user won't get lost

         3). Good placement of Jquery/flash with clickable application.

         4). Logo is in contrast with surrounding background.

         5). Can see the flow

         6). Using warm color as base color.

Font system

         Information is served in Times New Roman 12pts

Art Direction

         Created for families. Small families. Not big families.

http://www.powerhousemuseum.com/

Treatment and Design

         1). Information nice, not so many, same amount with the small images

         2). Navigation obvious, but so many sub-navigation, easily lost

         3). Nice flash transition slides

         4). Logo is obvious with black background

         5). Flow is there

Font System

          Information is served in Calibri 11pts

Art Direction

          Created for those age group 16 and above. But the content is dedicated for kid with the supporting images of children.